Marketing Communications

1. *Advertising:* Paid promotion through channels like print, TV, radio, online platforms, and social media.
2. *Public Relations (PR):* Managing the relationship between a company and its audience through press releases, events, and media coverage.
3. *Digital Marketing:* Utilizing online channels like social media, email, content marketing, and SEO to reach and engage with the target audience.
4. *Content Marketing:* Creating and distributing valuable content to attract and retain a specific audience, ultimately driving profitable customer action.
5. *Social Media Marketing:* Using social platforms to connect with the audience, share content, and build brand presence.
6. *Direct Marketing:* Sending personalized messages directly to individuals through channels like email, direct mail, or telemarketing.
7. *Sales Promotion:* Short-term incentives to encourage the purchase of a product or service, such as discounts, contests, or special offers.
8. *Personal Selling:* Face-to-face or direct communication with potential customers to persuade them to buy a product or service.
9. *Event Marketing:* Promoting a brand through participation or hosting of events to connect with the target audience.
10. *Influencer Marketing:* Collaborating with influencers to leverage their credibility and reach among their followers.

Corporate Governance and Organizational Strategy:

Corporate Governance

1. *Board Structure and Composition:* Establishing a balanced and effective board of directors.
2. *Ethical Standards:* Promoting and upholding ethical behavior throughout the organization.
3. *Regulatory Compliance:* Ensuring compliance with laws, regulations, and industry standards.
4. *Risk Management:* Identifying, assessing, and managing risks that could impact the organization.
5. *Financial Transparency:* Maintaining accurate and transparent financial reporting.
6. *Stakeholder Engagement:* Effectively engaging and communicating with various stakeholders.
7. *Internal Controls:* Implementing systems to safeguard assets and ensure accurate financial reporting.
8. *Executive Compensation:* Designing fair and performance-based compensation structures.
9. *Shareholder Rights:* Respecting and protecting the rights of shareholders.
10. *Sustainability Practices:* Integrating environmental and social considerations into business practices.
11. *Audit Committee Oversight:* Providing independent oversight of financial reporting and auditing processes.
12. *Information Security:* Safeguarding sensitive information and data.

Organizational Strategy

13. *Strategic Planning:* Developing and executing long-term strategies to achieve organizational goals.
14. *Market Analysis:* Understanding market trends, competition, and customer needs.
15. *Innovation Strategy:* Fostering a culture of innovation and implementing strategies for continuous improvement.
16. *Resource Allocation:* Efficiently allocating financial and human resources to support strategic initiatives.
17. *Digital Transformation:* Leveraging technology to enhance business processes and competitiveness.
18. *Mergers and Acquisitions (M&A):* Evaluating and executing strategic partnerships or acquisitions.
19. *Brand Management:* Building and managing a strong and reputable brand.
20. *Performance Metrics:* Establishing key performance indicators (KPIs) to measure and track organizational performance.

Organizational Management

1. *Strategic Planning:* Developing and implementing long-term strategies to achieve organizational goals.
2. *Organizational Structure:* Designing and maintaining an effective structure for tasks, roles, and responsibilities.
3. *Leadership Development:* Identifying and cultivating leadership skills within the organization.
4. *Financial Management:* Managing budgets, financial resources, and financial planning.
5. *Human Resource Management:* Recruiting, training, and managing personnel to optimize performance.
6. *Change Management:* Guiding the organization through transitions and managing change effectively.
7. *Performance Management:* Monitoring and evaluating individual and team performance.
8. *Risk Management:* Identifying, assessing, and mitigating potential risks to the organization.
9. *Communication Strategies:* Developing effective internal and external communication plans.
10. *Quality Management:* Ensuring products or services meet or exceed quality standards.
11. *Project Management:* Planning, executing, and overseeing projects to achieve specific objectives
12. *Technology Integration:* Leveraging technology to enhance organizational processes and efficiency.
13. *Knowledge Management:* Capturing, organizing, and utilizing organizational knowledge effectively.
14. *Customer Relationship Management (CRM):* Managing relationships with customers to enhance satisfaction and loyalty.
15. *Supply Chain Management:* Overseeing the flow of goods and services from suppliers to customers.
16. *Legal and Regulatory Compliance:* Ensuring the organization complies with relevant laws and regulations.
17. *Ethical Practices:* Promoting and enforcing ethical behavior within the organization.
18. *Employee Engagement:* Fostering a positive work environment to enhance employee satisfaction and commitment.
19. *Innovation Management:* Encouraging and implementing innovative practices within the organization.
20. *Strategic Alliances and Partnerships:* Building and managing collaborations to achieve shared objectives.


1. *Visionary Thinking:* Providing a compelling and forward-looking vision for the organization.
2. *Strategic Planning:* Developing and implementing effective strategies to achieve organizational goals.
3. *Communication Skills:* Clearly and effectively conveying ideas, expectations, and information.
4. *Decision-Making:* Making timely and well-informed decisions for the benefit of the organization.
5. *Motivation and Inspiration:* Inspiring and energizing team members to achieve their best.
6. *Team Building:* Fostering collaboration, trust, and a positive team culture.
7. *Adaptability:* Being flexible and responsive to changes in the business environment.
8. *Conflict Resolution:* Addressing conflicts constructively and finding solutions for the team.
9. *Empowerment:* Delegating authority and responsibilities, empowering team members.
10. *Ethical Leadership:* Demonstrating integrity, honesty, and ethical behavior.
11. *Accountability:* Holding oneself and others accountable for their actions and responsibilities.
12. *Innovation:* Encouraging and fostering a culture of creativity and innovation.
13. *Emotional Intelligence:* Understanding and managing one's own emotions and those of others.
14. *Resilience:* Demonstrating resilience in the face of challenges and setbacks.
15. *Change Management:* Effectively leading and managing organizational change.
16. *Crisis Management:* Navigating and leading during times of crisis or uncertainty.
17. *Strategic Networking:* Building and maintaining relationships with key stakeholders.
18. *Diversity and Inclusion:* Promoting diversity and fostering an inclusive work environment.
19. *Continuous Learning:* Encouraging a culture of ongoing learning and development.
20. *Customer Focus:* Keeping a keen focus on meeting the needs and expectations of customers.

Tokunbo Akeredolu-Ale (TA)
Dipl. Marketing, Omnibus Global Academy
Adv.Dipl. Marketing, Omnibus Global Academy
BSc, Microbiology, University Of Ibadan
BSc, Marketing Communication & Commerce, ESCT University, Benin
Masters In Information Technology (MIT), LAUTECH, Nigeria
Masters In Project Management (MPM), Project Management College, UK
MSc, Marketing Communication & Commerce, ESCT University, Benin
PhD, Leadership And Organizational Management, Weldios University, Benin
PhD, Marketing Communication, Universite La Hegj, Benin
DBA, Corporate Governance And Organizational Strategy, EIMT, Switzerland
Mini-MBA In Digital Marketing, Newton Hills Business School USA (MBA.DM) Diploma In Social Media And Digital Marketing, CISMDM, Nigeria
Post Graduate Diploma In Social Media And Digital Marketing, CISMDM, Nigeria
Chartered Digital Marketing Professional (CH.DMP)
Chartered Loan & Business Risk Consultant (CLRMC)
Doctoral Fellow, Universite La Hegj, Benin (DR.FUniLaHegj)
Doctoral Fellow, Chartered Institute Of Social Media And Digital Marketing (DR.F.CISMDM)
Doctoral Fellow, Omnibus Institute For Professional Learning And Development (DR.F.OIPLD)
Doctoral Fellow, Omnibus Global Academy (DR.F.OGA)
Doctoral Fellow, Omniversity (DR.F.OMV)
Fellow, Chartered Institute Of Loan & Risk Management Of Nigeria (F.CILRM)
Fellow, Chartered Institute Of Administration (F.CIA)
Fellow, Nigerian Institute For Industrial Security ( F.NIIS)
Fellow, National Association Of Criminologists And Security Professionals Of Nigeria (F.NACSP)
Chartered Member (C.ITP), Computer Professionals Registration Council Of Nigeria (CPN)
Fellow, Institute Of Management Consultants (F.IMC)
Fellow, Chartered Institute Of Project Management, Ghana (F.CIPM),
Certified Management Consultant (CMC)
Chartered Project Management Professional (CPMP)
Associate Member, Chartered Institute Of Contract Project And Facility Management (A.CICPFM)
Massachusetts Institute Of Technology Country Chief Data Officer And Information Quality Ambassador In Nigeria (CCDOIQA)
Associate Professor, Universite La Hegj, Benin
Executive Director, Omniversity, Nigeria
Executive Director, Omnibus Institute For Professional Learning & Development, Nigeria
Executive Director, Omnibus Global Academy, Nigeria
Executive Director, Omnibus Global Foundation, Nigeria
Executive Director, Omnibus Consulting, Nigeria
Executive Director, Tokunbo Akeredolu-Ale Consulting, Nigeria