BUSINESS DEVELOPMENT AND SALES - PROFESSOR TOKUNBO AKEREDOLU-ALE

Unveiling the Dynamics of Business Development

The essence of business development remains anchored in age-old objectives: cultivating relationships, acquiring new customers, exploring fresh markets, and nurturing business growth.

BENEFITS OF A PROFESSIONALLY DESIGNED WEBSITE

When I communicate to business owners without a website the need for their companies to have a professionally designed website, they end up asking me “What is the benefit of a website to my Business?”
“How would a website make their business more money?” Off course, these are great questions.

BEING A LEADER: LEADERSHIP IN NIGERIA

Over the past several years, one of the most important contributions psychology has made to the field of business has been in determining the key traits of acknowledged leaders.
Psychological tests have been used to determine what characteristics are most commonly noted among successful leaders.

HOW TO KEEP YOUR BRAND RELEVANT IN AN EVOLVING ECONOMY

Be consistent: It’s easy for service providers or business experts to get lost in their journey and overlook their customers altogether.
This shouldn’t be so. Brand consistency is key to staying afloat. Between your social media presence, website, blog, and any other external press, do your best to maintain the same voice. This helps assure your customers and future clients that you are a company that they can trust and rely on.